The Saskatchewan Hockey Association (SHA) is the governing body for amateur hockey in our province whose mandate is to lead, develop, and promote positive hockey experiences.”

The SHA membership includes over 200 minor hockey associations across Saskatchewan operating out of hundreds of rinks in cities and towns across Saskatchewan. The SHA registered membership is significant as it tallies over 45,000 players, team officials and referees which makes the Saskatchewan Hockey Association the largest sports organization in the province.

This year the SHA asked the University of Regina to conduct an Economic Impact Study to further evaluate the expenditures of hockey families in the province and results were staggering.

  • Total money spent by SHA registered players is estimated at $108.78 million/year
  • Estimated expenditures of significance were:
    • Off-season hockey activities - $27.8 million
    • Registration Fees - $26.03 million
    • Annual new equipment costs - $15.7 million
    • Monthly fuel costs - $7.4 million
    • Accommodations - $5.2 million
    • Player’s food expenditures, away games - $6.6 million
    • Off-season off-ice training - $6.3 million
  • Comparisons
    • SHA members - $108.78 million/year
    • 101st Grey Cup Festival visitor spending -  over $93 million
    • Saskatchewan Roughriders regular season home games (2012) - $82.72 million
    • 2010 IIHF World Junior visitor expenditure - $9.8 million

The economic impact of minor hockey in the province is significant and the study did not take into consideration other impacts such as fan spending and impact on other businesses across Saskatchewan.

We invite you to contact us for unique sponsorship opportunities so we can meet your company's objective while helping you engage with our vast provincial based membership and your target audience.

For more information please contact:

Sheri Trapp
Manager, Marketing & Communications
(306) 789-5101

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